As an antidote to the super discounts available each year on ‘Black Friday’, encouraging us to buy more – this is a day to end the culture of impulse buys that goes along with it.

Instead, we want to waste less, make the most of the stuff we already own, and cut our carbon footprint by buying nothing new – excluding essentials like food and medicine – today.

As the Keep Britain Tidy campaign says ‘if everyone on Earth lived like people in the UK, we would need over two and a half planets to regenerate and absorb our waste. As a society, we need to move to a circular economy that wastes less and puts more value on the things we already have’.

Find out more about Keep Britian Tidy and their work in November towards buying nothing.